I finally finished the Steve Jobs biography that I began
back in May in the terminal at JFK, waiting for my flight back to
Portland. I mentioned it here briefly. I
was thinking about winemaking as biography, how it’s about telling another’s
story without getting in the way. About asking good questions, not providing
all the answers.
I still feel that way, but a winemaker friend thinks all the
talk about winemaking being about getting out of the way of the grapes is
bullshit. Winemakers make tons of decisions about their wines. There’s no
getting out of the way, and he’s right of course. Choosing to do nothing is still
a choice (spare me any quotations of Rush lyrics, please.) And really, we never
do nothing. Even the most simple approach to making wine is full of choices.
It’s not just the interventionistas.
So, too, with biography. Authors puts their name on the
book, as they should. The questions they ask are their own, the words they
write, even the stories they tell, even when the story is someone else’s. Their
measure is accuracy.
In wine we call that terroir,
a word that drives some people crazy, like it’s another word for bullshit. What
is terroir, really, they ask. Well,
what is Steve Jobs’ real story? Neither can be defined precisely, but I think
it’s clear that Walter Isaacson’s accounting of Jobs is true to his subject’s terroir. Perhaps not the only story or
even the whole story, but a truth, a good example of Jobs much as we might
write that a particular Dujac is a good representation of Chambolle Musigny.
So what of the book itself? I’m a book group of one these
days, so why not get into things here. I’m going against some feedback I once
received that my wine blog is good because it’s about wine, not straying much
into other areas. I haven’t exactly held that line and I’m fine with it. Let me
know if you aren’t.
Call it cliché, but I found the book inspirational. My
brother-in-law who gave it to me said Jobs really comes off as an asshole, not
the genius saint portrayed in the media, and he does. So why do I come away
from the book wanting to be more like him? Because he was focused. He got the
big picture and the details at once. He embraced simplicity in design. He would
tell you to be great at a few things, not mediocre at everything. Those are all
things I admire. He also provides a nice story of how to bootstrap a business,
something I’m doing on two fronts.
Above all, he did impossible things. And that’s what
drives me, the seemingly impossible. Always.
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