Ok, it's time to get serious about wine label design. For my homemade wine, I worked on a simple script label with my neighbor. I like it, but it's not complete and it's too similiar to a California winery that has Vincent as part of its name. They're cool with me calling my wine Vincent, but we both agree the look shouldn't be too similar.
As much as I like the simple script label, I want some graphical element in the label, something that can translate to other uses in print and online. Rather than just tweak the font and add in that little something, I think it's smart to rethink the whole thing from the start. There wasn't a lot of thought in the first place.
What am I going for? Something classic rather than trendy, elegant rather than busy, classy without being ostentatious, quiet but bright rather than loud and brash. Really, something that reflects the wine I want to make. Marketability is a concern of course, but I know that my wine won't appeal to everyone. A wine label doesn't need to either. It does need to appeal to the people who will enjoy the wine.
I don't really like most wine labels out there, to be honest. What do I like? From the old world, things like Tempier and Bastide Blanche from Bandol, Lapierre's Morgon, Baumard's Clos St. Yves, Leroy. All classic. From the newer school, Texier and Breton.
Here in Oregon, simplicity -- Ayres, McKinlay, Andrew Rich, Evesham Wood.
That "little something" I'm going for? Scott Paul's rabbit is a nice example of the kind of thing, though it's usually not so big as seen here.
What labels do you like?